Why Do I Keep Forgetting Things? A Story from 35,000 Feet

by | Sep 29, 2026

If you were on flight BA2279 from London to Vancouver earlier this month, I owe you an apology. You were unwittingly drawn into my ongoing investigation into why I keep forgetting things.

Wedged between Neil and a stranger for nine hours, I had the whole flight planned. A couple of films, a book, mindlessly clearing my inbox, and a decent doze somewhere over Greenland. Four hours in, feeling myself begin to drift, I took my AirPods out of my ears and reached for the case.

No case.

Why do I keep forgetting things? It’s a question I have been asking myself rather a lot lately. At my stage of life, menopause is real. So is the forgetfulness that comes with it, and I have become very deliberate about where I put things. By that point in the flight, everything was still in the trusty bag on my lap, except that case.

A safe place, chosen with great care

They couldn’t have gone far, right? It wasn’t as though I’d been playing musical chairs or running laps through economy. There was me, and there was my seat. That was it.

I searched the seat pocket in front of me, Neil’s seat pocket, my actual seat, my trouser pockets, the floor, my bag, and the child’s shoes under the seat behind. For the sake of thoroughness, I emptied out the Tesco bag I had brought specifically for our rubbish, which tells you everything about my ongoing campaign to stop menopause brain making a fool of me. Nothing.

Thankfully one can rely on Apple’s ping. One tap, and I could hear it. In fact, the entire plane could hear it. The case itself stayed hidden.

I nearly took my seat apart in my attempt to find it. The lovely air hostess, probably fearing what I might do next, offered to call an engineer who could dismantle the whole thing once we landed. I didn’t dare look at Neil, who was by now down on the floor beside me. I could feel him eyeballing me, and I knew, without turning my head, that nine hours in the air followed by a wait for a man with a screwdriver was never going to happen.

The people in front looked. The people behind looked. It’s fair to say that the entire BA flight to Vancouver was invested in putting a stop to the pinging. A passing gentleman suggested that the sound wasn’t coming from the floor at all. So we searched higher. Overhead lockers. Other people’s bags. More pinging.

Then the lights came on

Neil eventually abandoned the floor and joined me in the aisle. Ping. He listened. Ping ping. More listening. Then he had the audacity to suggest it was on me. As though a woman who had spent four hours tracking the precise location of every single item she brought onto this aircraft might somehow have overlooked a bulge in her front pocket.

Then, out of nowhere, the lights in my brain simply came on.

The case, as it turns out, was in a very safe place, deposited intentionally, by no one other than me.

In my bra.

Relief and embarrassment landed on my face at the same moment, and I had no choice but to share my revelation with the eager onlookers whose chief entertainment, for what felt like an eternity, had been the hunt for those AirPods.

Why we forget things when our heads are full

For me, it was hormones. For you it might be something else entirely. Small children who need you every minute, or teenagers who need you while insisting they absolutely don’t. A job that follows you home. A parent who has started to need looking after. The mental list of everyone else’s worries, which somehow never runs out of space.

We are all carrying a great deal, and every single one of us is one confident moment away from a plane full of strangers on their hands and knees.

What I’ve been turning over since we landed

I’ve thought about that flight more than any AirPods case deserves. Four things have stayed with me.

The case was never lost, so why do I keep forgetting things?

When I retraced it, I had done exactly what I’d been trying to do all flight. I’d been careful. I tucked the case somewhere it couldn’t possibly go astray, and then my busy brain filed the decision in the Deal with Later pile and never went back for it.

That’s what a heavy mental load does. It doesn’t make you less capable. It means your head is running dozens of tabs at once, most of them for other people, and eventually one small thing slips through. If you keep forgetting things in the middle of all that, it says far more about how much you’re holding than about who you are.

So the question I’m sitting with is this. What is your head holding that it doesn’t need to hold alone?

Check the place you’re most sure about

I had checked myself. I would have sworn to it in court. That certainty is exactly what kept me searching everywhere else for the best part of an hour.

Many of us do a version of this with far more than AirPods. When something feels off, we search every seat pocket for the answer. We look at the children, the job, the partner, the schedule, the state of the house. The one place we skip is ourselves, because we’re sure we already know what’s going on in there. Sometimes the most useful question is the one Neil asked, however irritating it was to hear. Have you checked yourself?

Let people help you look

Half that plane helped me search, and the man who thought the sound was higher up was right. I’d have found the case a great deal sooner if I had listened to him instead of taking a torch to the carpet.

Women who carry a lot are often experts at managing alone. We compensate. We write things down twice. We keep the whole system running in our heads and say nothing when it starts to creak, because saying something feels like admitting we can’t cope. Other people see what we can’t, though. Saying it out loud, to a partner, a friend or a coach, turns a private weight into a shared puzzle, and shared puzzles get solved faster.

Laugh first, then be kind

The story is funny because I let it be funny. There was another version available to me in that moment, the one where the running commentary sounds like what is wrong with you, how could you be so stupid. Most of us know that voice well. It arrives quickly after we forget something, snap at someone, or fall short of our own impossible standards, and it is almost always harsher than the moment deserves.

Humour got me through that aisle. Kindness towards myself is what I’m practising for next time, when there’s no cabin full of strangers to make it funny.

If this feels familiar

Perhaps you’re also wondering why you keep forgetting things. You might be a woman holding a demanding career together, a mother with no room left to think, or simply someone who feels a bit stuck and can’t put her finger on why. Sometimes what helps most is a proper conversation with someone who knows how to untangle what’s going on underneath it all. That’s the work I do. If any of this landed a little close to home, get in touch and we’ll talk.

Also, check your bra

* If you enjoyed this, there’s a whole book of it. I’m Fine: What Three Children Taught Me About Emotions and Parenting is my book about the feelings we carry while getting on with everything else, and what my children taught me about handling them badly, and then a little better. Considerably fewer AirPods. You can find it here.

Welcome

Hi, I’m Leonora.
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